Ross Lovegrove: Power and Beauty of Organic Design

We are constantly placed in an environment that is constantly being shaped by nature and created by nature, and there is no doubt that without nature there will be no man-made. I believe this message was clearly revealed to us when Lovegrove presented to us his design of a plastic  water bottle which mimics the skin of flowing water that curls and twists into the shape of a conventional everyday vessel. Ross Lovegrove explains that "when the manufacturer presented me with the bottle, the bottle feels like 'nothing' in my hand, but once this bottle was filled with water, this skin immediately felt complete." 

Lovegrove also demonstrates to us that "Nature improves with ever greater purpose", which is reflected in his working methods of refining dow

n complexity with his organically shaped chairs that mimic the simple structures of living things, therefore taking away what things dont need to deliver maximum beauty. Lovegrove's use of material is also about being natural and thinking about the infinite possibilities that materials can become, for example his bone-like chair made from magnesium.

I believe this video has shown me a great deal of inspiration of how we can simply look into the smaller details within nature and expand this trait to become something great to be intergated into products.